To be the best, one must provide the best. That is the outlining mission for the newest Calgary-based modeling agency, Royals Management.

President and fashion stylist, Ivan Jimenez, understands with an agency born only three months back, Royals Management must standout from those agencies that are more established in the local market.

“Royals plan to have a bigger sense of fashion potential in Alberta, especially in Calgary,” Jimenez explained.

“[We] strive to push the fashion industry [in the local market] for bigger and better things, all while, creating and [providing] high-profile models, events and creative projects.”

Backed with three agency representatives with numerous years of fashion industry experience, Royals Management will bring extensive knowledge to new models in building the strongest portfolios for the local and international markets.

“We are harbouring new ideas, a fresh look and giving a unique perspective on modeling,” Jimenez said.

“The best way to grow as a business [is] to learn from the mistakes of others and most importantly, our own.”

Royals Management will provide new and upcoming models with the skill sets and knowledge to pave the way of success within the industry by professional training and seminars from experts within the expansive market.

“A major project we are especially proud of was, the privilege of having Matthew Stephan Smith, a contestant from America’s Next Top Model, come teach a private model workshop with our models who are, majority, completely new to the industry,” Jimenez said.

“The models were thrilled and loved having someone who is making a [major] name for himself in the industry, come teach and give the them tips and insight of the modeling world.

“It was an amazing experience and Royals Management loved having Matthew come to Calgary for the first time because our team.”

In staying unique to its’ brand, Royals Management’s design concept was influenced by the famous fashion designer, Gianni Versace, who said, “In the past, people were born royals. Nowadays, royalty comes from what you do.”

“Hard work, dedication and unwavering passion is what pushes you through the fashion industry and that is our vision behind our [brand].”

Royals Management has become Calgary’s most innovative agency in the local market and prides itself on the creative process of bringing awareness and exposure to how it represents its’ brand and models.

“Royals Management is, without a doubt, becoming a small tight-knit family with our models and team, [helping create] a good foundation within the industry as a community,” Jimenez explained.

“Being a boutique agency, focusing on each individual model and their strengths [rather] than an mass [quantity roaster], allows us to work with each and every single model personally to help improve and hone their skills.

Extensive research is needed to stay current and on trend within the industry and Royals Management marketing team provides excellent knowledge and inspiration to the team in a truly fluctuating industry.

“We are not simply representing models; we are representing the next generations of Royals.”

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